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Archives for November 2022

From Industry to Educator: How to Land a Higher Ed Job

November 3, 2022 by Marketing Director

Instructor using her industry experience in the classroom

The struggle is real for an industry professional switching to a career as a teacher in higher education. Full and part-time positions in colleges and universities are in high demand and turnover among teaching faculty in particular is often low. This article shares a few pointers on how to stand out in a crowd by showing how your real-world, industry experience can benefit students and the institution you seek to join.

First, consider this: your experience on the job does not automatically translate to success as an educator. Neither does your experience as a student. But there is good news: teaching is not an innate skill, but a craft that can be learned and improved over time. One way to begin is to observe a few classrooms to see what works. Another is to read about teaching; you could start with the “On Teaching” Series by The Atlantic Magazine.

Although you may not have a background in classroom teaching, you have a lot to offer based on your experience and expertise. Here are some tips on what you can do to showcase your real-world experience during the job application and interview process.

Demonstrate Your Added Value

As an instructor, you will make choices every week about how to help students gain relevant skills and knowledge. An asset you bring, beyond anything a textbook or software package can, is knowledge of what works in your workplace and an awareness of trends in the industry. Be ready to talk about how you will provide opportunities for students to prepare for this environment. Think about projects you worked on, the technology you used, the directions your field is headed in, and the ways you collaborated with colleagues. Can you teach students to excel in these areas?

You can also come up with authentic assessments. As an instructor, you have the freedom to decide how students will demonstrate their learning. In your profession, do managers use multiple choice tests and term papers to determine if employees are accomplishing their goals?  If not, what do they use?  Can you design a “test” that replicates or simulates how adults are assessed in the workplace or in civic or personal life?  Be mindful of the needs of different learners. It is your responsibility to ensure that all students have the support they need to perform the tasks you set before them.

Leverage Your Professional Networks

Very few students will know as many working industry professionals as you do; you might be the most accomplished professional that your students connect with. Communicate how you will use your network to benefit students seeking opportunities such as jobs, internships, and informational interviews. Consider how you will be inclusive of underrepresented minority and first-generation students as you share access to your contacts.

Serve as an Informal Career Advisor

Think back to when you were looking for your first job out of college. What do you wish you knew then that you might take for granted now? Is there practical advice you can share on how to choose a career, prepare for interviews, and thrive in a professional environment?  Although many colleges and universities have career counselors, these professionals may have little or no experience in your field.

Show Off Your Growth Mindset

Sometimes the best candidate is the one willing to share about a time they were humbled and how they grew from the experience. Similarly, otherwise qualified candidates can get passed over because they could not articulate a meaningful answer to questions like, “Tell us about a time when you experienced conflict in the workplace” or “Share with us a time when you failed to meet a goal at work”. If you cannot articulate a time when you picked yourself up and tried again, how can the hiring committee trust that you can support students through their trying moments?

There is no one way to get your foot in the door of higher education and no exact process or set of rules to be followed to get your dream job as a college instructor. But there are steps you can take towards becoming a competitive candidate. Hopefully the tips shared above will get you further along on your journey.

Check out some Top Articles on HERC Jobs.

Interested in higher ed job opportunities? Explore our job board with over 60,000 job postings and sign up for a free job seeker account.

About the Author: Jesse W. Raskin, J.D., State of California Single Subject Teaching Credential, is a student-centered Professor at Skyline College in San Bruno, CA, where he received the Meyer Excellence in Teaching Award. Professor Raskin teaches across disciplines in Administration of Justice, Business Law, Paralegal Studies, and Political Science. In addition, he has served as the faculty lead for professional learning and has presented across the state of California on topics including Diversity, Equity, Inclusion, and Justice and Career Education for 21st Century Students.

Filed Under: Career Transitions, Faculty Career Advice, Higher Education Career Exploration, Interviewing, Top Articles Tagged With: Jesse Raskin

Optimize Your Resume and Cover Letter

November 1, 2022 by Marketing Director

Hiring manager reviewing resumes and cover letters.

Retired U.S. Army veteran Adam Potter applied to multiple HR positions at a higher education institution prior to receiving a response. Now that he works for the University of Iowa as a Senior Human Resource Specialist, he has a better understanding of why he wasn’t considered the first few times he applied—he wasn’t addressing the specific requirements of the position in his resume. Potter offers these tips on how to optimize your resume and cover letter to break into higher ed:

What must be in your resume:

When a university posts a job it will typically list the required qualifications for this position: education, experience, and a few other qualifications needed to be successful in the role. Well, those required qualifications, we have to be able to see those in the resume. They have to be addressed. Otherwise, it can’t be determined you’re qualified for a role. Institutions will typically screen your resume submitted based on the qualifications listed in the job posting.

The biggest mistake people make with their resume:

When I go to job fairs or do a career counseling session, I’ll ask you point blank, “Are you using the same exact resume for every position you apply for?” Typically the answer is yes. The job seeker is going to struggle when they do that. Job seekers need to tailor their resume to each position they’re going to apply to, specifically addressing those qualifications.

When it comes to addressing qualifications on a resume, the way I coach is, you’re going to put your company, job title, and dates, then a very brief one to two sentences, what do you do in this role. And then develop your bullet points under that position that address the specific qualifications of the job you’re going to apply to. So if I need somebody that has excellent communication skills, is proficient with Microsoft Office suite, and has an excellent track record of excellent customer service, I should see bullets under that position that matches the qualifications I’m looking for.

And make them quantifiable as well. A lot of people will say yes, I have excellent communication skills, and that’s it. But that’s not quantifiable. It’s one thing to say it—how can you quantify it? So the bullet points should address one of three things—outcomes, achievements, or metrics. Take metrics, for example. I performed this action, and it resulted in $50 million in cost savings, or increased productivity by 50%. An achievement-based bullet would be, I received superior marks on my performance evaluation. Outcome-based would be I did this action, it resulted in (outcome).

Differentiate your cover letter from your resume:

A resume and a cover letter are meant to do two different things. And I think a lot of job seekers get those confused. The resume is designed to inform the employer of your qualifications, and the cover letter is meant to persuade the employer to bring you in for an interview. I think cover letters are very generic. Many of them are identical in nature. Typically it’s “I’m interested in a position here at (Insert Company Name), here’s a list of all my qualifications you’re already going to read on my resume, thank you for your time and consideration, I look forward to speaking with you.” It’s a typical cookie-cutter cover letter, you see it all the time. You need to create a personalized cover letter for each position.

That introduction, try to tell the story a little bit, or address some of the potential bias you might be subject to. When I was applying for positions in Iowa I was living in Wyoming and I would have employers send me feedback, it wasn’t really a rejection, but it was like, “You understand this position’s in Iowa?” So I think there was some geographical bias there, so I started putting in my cover letter in that first paragraph, “I am looking to relocate to Iowa.” Start addressing that question.

Your cover letter should be personalized:

Job seekers need to create a personalized cover letter and avoid duplicating their resume. Consider setting the stage in your introductory paragraph and address why you may be seeking a new opportunity. Then consider answering three “why” questions in the body of the cover letter.

The first “why” you need to address is, Why are you applying for this job? What is it that makes you excited to submit your application for this role? I think that speaks volumes and it sets the stage for the interview, because nine times out of 10 it’s an interview question. You’re already setting the stage when you address that in the cover letter.

The second paragraph is, Why are you interested in working for that specific company or that department or that organization? Go to their website, find out what their mission statement is or value statement. What jumps out at you and makes you excited to go join that team?

The third “why” is, Why are you the best-qualified candidate for this role? What are you bringing to the table? What major contribution will you bring to the team? And I would stick to no more than two things, so again not restating your whole resume, just quick highlights. Here’s my biggest strength. Something that’s gonna jump out and grab somebody’s attention.

And then your closing paragraph, this is where I say put in a soft close. I look forward to discussing my qualifications further during our interview. Just putting yourself in the interview seat. This basic formula will help in creating a personalized cover letter that will prove deeper insight into candidacy.

Want more CV/resume and cover letter tips? Download our free ebook, How to Apply for Higher Education Careers (Revised Edition).

Check out some Top Articles on HERC Jobs.

About the Author: Harold Gutmann is the director of brand and marketing strategy at Santa Clara University. He is a longtime writer and editor who is proud to work in higher education, and encourages all job seekers to consider it.

Filed Under: CV/Resume Advice, Job Search Tagged With: Harold Gutmann

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